Aligning with our tourism plans, and working with colleagues across the city, we recommend developing a City Attractions Pass and Residents Culture Pass, and explore their potential for increasing local access to culture as well as being a strong added value asset for visitors. 

A culture-focused pass for Birmingham could be a multi-attraction ticket or membership programme designed to provide visitors with access to a curated selection of the city's cultural highlights, including museums, performance venues, historic sites, and unique local experiences. It could also dovetail into the action above in this framework, around micro-philanthropy. 

A pass could potentially have tiered levels of access, accommodate repeat visits, and could cover a blend of core cultural venues – Birmingham Museum & Art Gallery, Thinktank Science Museum, Birmingham Royal Ballet, Symphony Hall, the Hippodrome – plus historical sites – Aston Hall, Sarehole Mill (which inspired Tolkien’s Middle-earth), and the Jewellery Quarter.

Potentially a pass could also distribute tourism impact more widely across the city, and if used digitally and in an agile way, help to encourage off-peak visits and extended economic impact through connections to local dining, shopping, and transport. A pass for residents would support efforts to widen access to culture, particularly to underserved and less affluent communities.